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In this communication we have investigated the phenomenon of Newtonian heating under the application of a uniform magnetic field when thermal-diffusion "Soret" and diffusion-thermo "Dufour" effects appear in the energy and concentration equations in a flow of a Jeffery fluid. The flow is induced by the stretching of a disk in the radial direction. The solutions of the nonlinear equations governing the velocity, temperature and concentration profiles are solved analytically "using HAM" and graphical results for the resulting parameters are displayed and discussed. Numerical values of local Nusselt and Sherwood numbers for different values of physical parameters are computed and shown. It is shown that the magnetic field retards the flow, whereas Newtonian heating acts as a boosting agent which enhances the flow. It is also noted that the combined Soret and Dufour effects on the temperature and concentration profiles are opposite

NEWTONIAN HEATING, THERMAL-DIFFUSION AND DIFFUSION-THERMO EFFECTS IN AN AXISYMMETRIC FLOW OF A JEFFERY FLUID OVER A STRETCHING SURFACE