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Objetive: to build an educational video for early detection of trouble seeing in schoolers. Method: technology development study in three stages: pre-production, production and post-production in the period from March to December 2014. The recordings were made in a public school in Fortaleza (Brazil) and Health Communication Laboratory in the Universidade Federal do Ceará in the Department of Nursing. Results: about the evaluation of content, the script was considered valid by all experts. Four (44.4%) approved the script of the video and five (55.5%) approved with modifications. For technical experts, three (60%) considered it approved with modifications, while two (40%) judged it as approved (IVC≥0,8). In post-production, it was suggested changes in length, audio and esthetics. The video ended with 16 minutes and 14 seconds. CONCLUSION: it is believed that the educational video together to health professionals interventions contribute to the public understanding of the subject, resulting in early diagnosis of trouble seeing and resolving eye problems. DESCRIPTORS: Visual acuity. School health. Instructional films and videos. Health promotion. Educational technology. Nursing. CONSTRUÇÃO DE VÍDEO EDUCATIVO PARA A PROMOÇÃO DA SAÚDE OCULAR EM ESCOLARES

DEVELOPMENT OF AN EDUCATIONAL VIDEO FOR THE PROMOTION OF EYE HEALTH IN SCHOOL CHILDREN