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Objective: this article addresses risk discourse in parental testimonies found on websites of autologous biobanks that store umbilical cord stem cells for cryopreservation, as a cultural artifact. Method: the discussion is grounded in the question: how does the rationality of risk and its biological pledge constitute parental statements published on websites that commercialize both the collecting and storage of stem cells from umbilical cord? Results: the exhortation of risk discourse is approached, depicting how its prevention is constituted as a mobilizing element for the acquisition of this biotechnology, educating parents to adopt certain health practices related to biosecurity for the future. Conclusion: the analyzed parental statements allowed the identification of biotechnology practices that drive and reposition families in relation to health care of children, to avoid risk. DESCRIPTORES: Risk management. Technology assessment biomedical. Community health nursing. A EXORTAÇÃO DO DISCURSO DE RISCO E A COLETA AUTÓLOGA DE CÉLULAS-TRONCO DO CORDÃO UMBILICAL