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Existing moving object’s trajectory prediction algorithms suffer from the data sparsity problem, which affects the accuracy of the trajectory prediction. Aiming to the problem, we present an Entropy-based Sparse Trajectories Prediction method enhanced by Matrix Factorization (ESTP-MF). Firstly, we do trajectory synthesis based on trajectory entropy and put synthesized trajectories into the trajectory space. It can resolve the sparse problem of trajectory data and make the new trajectory space more reliable. Secondly, under the new trajectory space, we introduce matrix factorization into Markov models to improve the sparse trajectory prediction. It uses matrix factorization to infer transition probabilities of the missing regions in terms of corresponding existing elements in the transition probability matrix. It aims to further solve the problem of data sparsity. Experiments with a real trajectory dataset show that ESTP-MF generally improves prediction accuracy by as much as 6% and 4% compared to the SubSyn algorithm and STP-EE algorithm respectively. key words: trajectory prediction, data sparsity, entropy estimation, matrix factorization

Entropy-Based Sparse Trajectories Prediction Enhanced by Matrix Factorization