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In the article, the authors consider the importance of economic planning for the effective production of import-substituting products with the mandatory use of the systematic use of the concepts "consciousness" and" reasonableness " to guarantee the successful production of popular and competitive products. To achieve these goals, manufacturers need to rely not on policy, but on the results of scientists who form effective ways of economic development of the country. Only in such a Union, the enterprise is guaranteed its financial stability and obtaining high technical and economic indicators.

ON THE IMPORTANCE OF IMMANENT FEATURES FOR EFFECTIVE ECONOMIC PLANNING OF PRODUCTION OF COMPETITIVE PRODUCTS.