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It is also important for small businesses to engage in innovative activities and make use of innovations as they move towards innovative development of the national economy. It is necessary to identify the innovative potential of small businesses in ensuring their innovative development at the national or regional level. The article proposes that the evaluation of the innovative potential of small businesses is determined by the use of economic and mathematical, econometric methods, which can identify the obstacles for the enterprise to use advanced innovations and implement innovations. As a result, measures will be taken to influence the indicators included in the innovative potential component groups to help achieve the socio-economic goals. This method also allows comparing the innovative potential of several small businesses in a given region.

ECONOMETRIC ASSESSMENT OF THE INNOVATIVE POTENTIAL OF SMALL BUSINESSES.