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The authors ventured to formulate the concept of the impact of the status "of the goods on the attractiveness of its competitiveness and relevance", to ensure import substitution domestic producer in the markets. To justify such expectations authors attracted highly skilled professionals and senior students as experts, inviting them to express their views in completing the questionnaires. The survey results were processed using the software developed by the authors, which confirmed our assumptions about the importance of the concept of the attractiveness of the goods on the status of its competitiveness and relevance. Thus, understanding the status of the appeal of the product and population, primarily the domestic consumer products. Impact Factor: ISRA (India) = 3.117 ISI (Dubai, UAE) = 0.829 GIF (Australia) = 0.564 JIF = 1.500 SIS (USA) = 0.912 РИНЦ (Russia) = 0.156 ESJI (KZ) = 8.716 SJIF (Morocco) = 5.667 ICV (Poland) = 6.630 PIF (India) = 1.940 IBI (India) = 4.260 OAJI (USA) = 0.350 Philadelphia, USA 795

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SEARCH OF REASONABLE PRODUCTION OF DEMANDED PRODUCTION TO CONSUMERS OF REGIONS OF SOUTHERN FEDERAL DISTRICT AND SKFO BY RESULTS OF SOCIOLOGICAL RESEARCHES OF THE POPULATION OF THESE REGIONS.