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The article discusses the possibility of the production of competitive and marketable products, which are possible only if managers are professionally trained and politically responsible for its performance. The authors rightly believe that the political responsibility of heads of enterprises lYe with gravesoftwood industry and it is the highest expression of the measure of their professionals. But at the same time I would like to note that the nonfulfillment of political promises and statements is evidence of either their inability to engage in economic policy, or the use of political governance is carried out by them in their own interests that are alien to the interests of society, provoking the impoverishment of the people, describing immorality leaders, which of course is unacceptable . And it is clear that there are no objective reasons that would justify the decline in production in the lYe with gravesoftwood Impact Factor: ISRA (India) = 3.117 ISI (Dubai, UAE) = 0.829 GIF (Australia) = 0.564 JIF = 1.500 SIS (USA) = 0.912 РИНЦ (Russia) = 0.156 ESJI (KZ) = 8.716 SJIF (Morocco) = 5.667 ICV (Poland) = 6.630 PIF (India) = 1.940 IBI (India) = 4.260 OAJI (USA) = 0.350 Philadelphia, USA 663 industry, and therefore economic policy evaluation results should be either beneficial or harmful it should always be an axiom. If it does not, then something is in that same economic policy is not a professional solution, actions harmful to society and require timely adjustments. The authors recommend the market to reconsider the concept of the formation of his demand and import substitution based on their attractiveness. Such a concept would fully meet the customer's request to meet his desire and the desire to make a purchase based on their social status, allowing manufacturers to implement sustainable TPE manufactured their products in full and ensuring their businesses activities.

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OPPORTUNITIES OF COMPETITIVE ADVANTAGES OF THE MADE IMPORT-SUBSTITUTING PRODUCTION ON THE BASIS OF THE ANALYSIS OF DEMAND FOR ITS DEMAND BY CONSUMERS OF REGIONS OF SOUTHERN FEDERAL DISTRICT AND SKFO.