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in the article the authors investigated the importance of learning for the formation of human behavior, able to manage the staff of the enterprise, to ensure satisfaction with the results of such work, to be passionate about it and become their face. For the successful management of the company's staff, studies were conducted to determine the degree of satisfaction of the person-leader with the results of the work of the enterprise's team with their work, i.e. to form workaholics. In this case, people who love to work and strive to work well and will be those who are able to implement together the entire team of the enterprise formulated before him tasks to ensure the production of importsubstituting products and guarantee the company a stable financial position.

THE VALUE OF LEARNING IN THE FORMATION OF THE LEADER ENTERPRISE OF COMPETENCE FOR THE PRODUCTION OF IMPORT-SUBSTITUTING PRODUCTS.