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in the message 1 the possibilities of production of competitive and demanded production which are possible only in the presence of the heads professionally prepared and politically responsible for results of the activity are considered. The authors reasonably believe that the political responsibility of the heads of light industry enterprises is the highest measure of expression of their professionalism. But at the same time, I would like to note that their failure to fulfill political promises and statements is evidence of either their inability to engage in economic policy, or the use of political governance is carried out in their personal interests, alien to the interests of society, provoking the impoverishment of the people, characterizing the immorality of leaders, which, of course, is Impact Factor: ISRA (India) = 3.117 ISI (Dubai, UAE) = 0.829 GIF (Australia) = 0.564 JIF = 1.500 SIS (USA) = 0.912 РИНЦ (Russia) = 0.156 ESJI (KZ) = 8.716 SJIF (Morocco) = 5.667 ICV (Poland) = 6.630 PIF (India) = 1.940 IBI (India) = 4.260 OAJI (USA) = 0.350 Philadelphia, USA 202 unacceptable. And it is clear that there are no objective reasons that would justify the decline in production in light industry, so the results of the assessment of economic policy should be either useful or harmful – it should always be axiomatic. If this does not happen, then something in this very economic policy is not a professional decision, actions are harmful to society and timely adjustments are necessary. The authors recommend the market to revise the concept of the formation of its demand and import-substituting goods, taking into account their attractiveness. This concept will fully comply with the consumer's desire to satisfy their desire and desire to make a purchase, taking into account their social status, providing manufacturers with the sale of their products in full and guaranteeing businesses sustainable TPE of their activities.

MANAGEMENT FEATURES QUALITY OF DIGITAL DEFECT-FREE PRODUCTION OF IMPORT-SUBSTITUTING PRODUCTS FOR CONSUMERS IN THE REGIONS OF SFD AND SCFO (1 MESSAGE)