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in the message 1 for analysis of a system of indicators for assessing the competitive potential of the enterprise and the importance of consumer properties of products, the authors propose to use a direct estimation method that allowed to obtain a generalized estimation of competitiveness, which on the one hand allows to show the degree of satisfaction with the product, and the degree of use of the competitive potential of the enterprise.

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ACCOUNTING – THE BASIS FOR EFFECTIVE COOPERATION BETWEEN PRODUCERS AND CONSUMERS FOR THE SUSTAINABLE DEMAND FOR MANUFACTURED IMPORT-SUBSTITUTING PRODUCTS