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The system analysis of theoretical bases of increase of innovative activity of subjects of business is carried out in the article. The author, through a review of a wide range of scientific literature, has proved that an organization can only be competitive if it enhances its innovative activity. In this paper, the concept of "organization" as a subsystem is considered. It is shown that the subsystem (like the whole system as a whole) is hierarchical, that is, it consists of certain levels. Each of these subsystems can be a factor in increasing the innovative activity of the organization, as shown by the analysis of factors. Analysis of theoretical issues of innovation activity, showed that increasing innovation activity is an urgent problem for modern organizations, and the analysis of factors allowed to identify the factors that maximally affect innovation activity and systematize them. It is concluded that an increase in innovative activity is necessary to ensure the long-term competitiveness of the organization in modern conditions.

THE TYPOLOGY OF FACTORS OF INCREASING THE INNOVATIVE ACTIVITY OF ENTERPRISE ENTREPRENEURS IN THE INDUSTRY