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The main approaches to the analysis of competition and competitiveness of the companies have been studied; the authorship approach has been proposed, and the specific features and the main components of it were described. To analyze the specific features of competitiveness theories the main periods of evolutionary development of the economic thought were identified with regard to the competitiveness of the entities of economic activities; the main factors of competitiveness of the companies during different periods of the evolution of economic thought were specified.

EVOLUTION OF THEORETICAL APPROACHES TO THE COMPETITIVENESS CONCEPTION