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In developing the era of market economy any state tends to develop small business sector in the first place. After all, small business is a catalyst for the progress of the national economy both at micro level and at the macro level. In such a trend the most important factor is the chosen strategy of development of small business in the marketplace state territorial unit.

S.W.O.T ANALYSIS OF SMALL BUSINESS DEVELOPING STRATEGY IN A MARKET ECONOMY CONDITIONS FROM THE POSITION OF INNOVATIONS