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Today, there is a great interest in the topic of AR and VR and their popularity is only growing. These technologies are of great importance in our time because of the mass transition to the use of digital technology for processing, transmission and storage of information. The need for augmented reality is growing, because they are all new and new areas in which to apply, for example, heavy industry, foundry, marketing, education, medicine, etc. At the moment companies are clear targets for reducing the cost of production and improve its quality, which can achieve reduction of cycle time. This issue is going to do well AR technologies, because they reduce the time of some technological processes in production such as preparation of forms for casting before work, the use of the reference 3D models to validate final products, the transfer of jobs to production. To obtain data on the effectiveness of the implementation of such technologies in manufacturing have studied the main technical and economic indicators of major companies, for example Boeing or Siemens who already use AR-hats, to construct objects in mechanical engineering. This article discusses the assessment of market AR, which shows the degree of their introduction into various spheres of activities, an overview of the devices that can be embedded in the production process of the enterprise and the analysis of the foundry of the selected companies. An estimate was made of the technological processes of enterprises, which are required to implement AR technologies using the analytic hierarchy process was chosen as the optimal AR-devices for introduction into production and presented a conceptual model of the database for their work in the enterprise system. The materials are of practical importance for the economic development of various industries, especially heavy industry. Developed the concept of a database can be used as a basis for further construction of architectures of information systems, where it is planned to introduce AR technology.

The introduction of augmented reality technologies in the enterprise information system