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Based on a content analysis and thematic review of eleven years of research published in Public Relations Review and Journal of Public Relations Research, trends and lacunae in the study of crisis communication in public relations are documented and analyzed. Prominent scholars and programs are identified through a bibliometric analysis to account for many of the research trends. A call is made to broaden the public relations research program related to crisis management, using a life cycle of proactive, strategic, reactive, and recovery phase. Suggestions are made for shifting from qualitative, a-theoretical case studies to more theory-driven research, including more theory testing through quantitative analysis of testable hypotheses that build theory for the academy and the profession.

Placing Crisis Management Research in Context : An Analysis and a Call for the State of Crisis Management Research in Public Relations