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This article presents some essential aspects of the communications that affect the international system functioning within globalization. We analyzed sources where the exercise of “soft power” appears worldwide. Among such sources, there is the emergence of a global culture as well as the flow of communication and information from the most important actors of the international system. Therefore, we researched on the reasons for communication growth and its most important consequences for the functioning of the international system.

El poder blando en la globalización: algunos aspectos de la comunicación en el sistema internacional