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This article, result of an investigation, aims to register the self-assessment process regarding the renewal of the high quality certification given to the Marketing and Advertising Program of Politecnico Grancolombiano University Institution based on the guidelines established by the National Council of Accreditation. The methodology used as well as the results of the self-assessment process showed that the program meets the high quality level. For this reason, by means of the Resolution 16036, dated December 10th, 2012, the Government, through the National Council of Accreditation, gives the renewal of the high quality certification by putting together recommendations from a final external evaluation. This certification is an incentive to continue improving not only the program, but also the work of each one of its members.

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Autoevaluación y renovación de la acreditación de alta calidad del programa de Mercadeo y Publicidad de la Institución Universitaria Politécnico Grancolombiano