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An examination of the evolution of street art arising from an elemental form of graffiti/vandalism to an established and respected art form used by corporate organizations for advertisement and branding. This case study will provide testimony of research performed over the span of twenty years allowing for the development of acclaimed street artists like Shepard Fairey to establish their own brand identities and collaborations with corporate advertising. This will be exhibited by breaking down what street art is and how it relates to advertising, branding, and propaganda. Discussing the cultural community component of street are and how this allows for the growth of social acceptance by the high art community. Examining how this acceptance relates to the implementation of street art in advertising campaigns by corporations and artist individual brands. Through focusing on Shepard Fairey’s migration from the anonymous street artist; with his Andre, the Giant has a Posse Sticker Campaign (OBEY Campaign), to the well-known artist who created the 2008 Obama “Hope” poster and the International Women’s March 2017 “We the People” poster collection. //

Rebranding Street Art: An Examination of Street Art and Evolution into Mainstream Advertising, Branding, and Propaganda