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i ACKNOWLEDGMENTS iii LIST OF TABLES v LIST OF FIGURES vi CHAPTER I: INTRODUCTION 1 CHAPTER II: LITERATURE REVIEW 14 CHAPTER III: METHODOLOGY 40 CHAPTER IV: KEY STAKEHOLDER FINDINGS 51 CHAPTER V: NEWS MEDIA FINDINGS 80 CHAPTER VI: DISCUSSION AND CONCLUSION 98 REFERENCES 117 APPENDIX A: List of Sources 135 APPENDIX B: Frame Matrix 136 APPENDIX C: Newspaper Code Sheet 137 APPENDIX D: Magazine Code Sheet 139 APPENDIX E: Conceptual Map of Frames and Their Sources 141

Gendering Gardasil: Framing Gender and Sexuality in Media Representations of the HPV Vaccine