English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Internet shopping refers to any form of shopping that take place via the internet. The present study attempts to identify the factors that influence the adoption of online shopping drawing ideas from the diffusion theory. It was found that all the independent variables viz, Voluntariness, Relative advantage, Ease of use, Compatibility, Trial ability, Demonstrability and Image or status s have a positive relationship with the dependent variable, rate of online shopping. However, stepwise regression showed that only two variables can significantly predict the dependent variable, rate online shopping. They are Compatibility and Voluntariness

international journal of innovative research in science engineering and technology/international journal of innovative research in science, engineering and technology

A Diffusion Theory Perspective on the Adoption of Online Shopping Among Youth in Central Kerala