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Golubyonkova O. Ph.D., Associate Professor Department of Marketing, Business and Trade Odessa National Academy of Food Technologies Kanatna str., 112, Odesa, Ukraine, 65039 E-mail: lena.golubenkova@gmail.com Braiko А. Undergraduate Department of Tourism and Leisure Erasmus Mundus on Wine Tourism Innovation University of Rovira I Virgili C/ Marcel·lí Domingo, 1, Tarragona, Spain, 43007 E-mail: braikoanastasiia@gmail.com

CREATION OF LOCAL WINES AS A METHOD OF FORMATION OF COMPETITIVE ADVANTAGES OF THE WINERY