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meet the needs of consumers primarily means to appear on the market with products, services and ideas. The integral part of business and development policy of the company is based on the assumption of the necessity and usefulness on more complete customization of products related to desires, demands and needs of consumers. Observing any kind of product, we can clearly notice that it goes through several stages during its life cycle. Also, a product can not be remained forever in the market and during its stay achieve a good income. It is unavoidable, if it experiences a success, it must experience a decline too. For this reason, it is necessary to innovate the existing products in various ways in order to keep them as long as possible in the market.

THE STRATEGIC MANAGEMENT OF A LIFE CYCLE IN THE PRODUCTION BRANCH