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Design a proposal for the projection and diversification of uchuva-based products through the study of the needs of international consumers, for the use by the producers of the Norte de Santander department. Methodology Non-experimental research, Mixed, descriptive,data collection participation of 30 producers of Uchuva from the municipality of Cacota in the Norte de Santander department. Data collection instruments, surveys on sowing, harvest and post-harvest processes of cape gooseberry. Interview on global consumer trends and the opportunities that international markets offer to this product, Observation (field visits) against quality and safety and the different production processes of cape gooseberry, and documentary review of global consumer trends, for diversification of the product offer, finally crossed in Foda Matrix. Validity of the study was internal, analysis of the information in support of spss and atlas ti. Conclusion. In the municipality of Cacota in the Norte de Santander department, good agricultural practices are applied in the production process, current consumption trends are a variety of healthy and natural food products, it could diversify into three cape-based products through its transformation so that it can be marketed with added value to increase the competitiveness of the national and international sector.

Propuesta para aumentar la competitividad de los productores de Uchuva de Norte de Santander mediante la diversificación de su oferta exportable