Open AccessThe Effectiveness of Viral Marketing in American vs. Indian Market Segments
Author(s) -
M.B. Shinde,
Paul D. Berger
Publication year - 2020
Publication title -
journal of marketing management (jmm)
Language(s) - English
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v8n1a1
Subject(s) - marketing , viral marketing , business , market segmentation , advertising , public relations , political science , opinion leadership
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