Open AccessConsumer Ironic Consumption: Luxury Apparel Purchase Rebounds in a Dismal Economy
Author(s) -
Shuling Liao,
Chianghui Wang
Publication year - 2015
Publication title -
journal of marketing management (jmm)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v3n1a6
Subject(s) - clothing , consumption (sociology) , recession , advertising , business , loyalty , economics , consumer spending , conspicuous consumption , consumer behaviour , marketing , sociology , political science , emerging markets , finance , social science , law , keynesian economics
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