Open AccessThe Antecedents of Online Word-Of-Mouth
Author(s) -
Jiashi Feng,
Jing Yang
Publication year - 2015
Publication title -
journal of marketing management
Language(s) - English
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v3n1a1
Subject(s) - word of mouth , advertising , marketing , business , valence (chemistry) , psychology , quantum mechanics , physics