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This research will economically investigate and analyze water pollution control and reduction in Jajrud River from Jajrud and Megon River's intersection to Latian barrier valve through calculating WTP quantity using contingent valuation method (CVM). The WTP to maintain the present quality of the river's water and also to improve water quality were calculated using questionnaires and face-to-face interviews with beneficiaries (native people and tourists). Results revealed that the average WTP to maintain the present quality was 11 Euros at fishing activity level, 8.5 Euros at tourism level and 6 Euros at drinking or agriculture level. On the other hand, the WTPs to improve water quality in fishing, tourism and farming sections were 1.65, 14 and 7.5 Euros respectively.

An Economic Analysis of Controling and Reducing Water Pollution in Jujrud River Trough Willingness-To-Pay (WTP) Determination Method