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The aim of the paper is the reflection on the strategic renewal as a mechanism used to align the organization to the changing environment, which underlies the longevity of the organization. The review of selected literature in the field of strategic management and entrepreneurship enabled the identification of embedding the strategic renewal within the organizational entrepreneurship. The paper also presents the nature of the strategic renewal, indicating adequate managerial infrastructure as a determinant of positive effects of the strategic renewal implementation in practice. The paper presents examples of long-lived enterprises, which repeatedly has successfully made the strategic renewal. It also points out the example of an enterprise in which the renewal did not bring the expected results, and consequently, the enterprise was liquidated.

Spojrzenie na odnowę strategiczną z punktu widzenia długowieczności organizacji