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The condition for the success of the sessions carried out in i-Lab (innovation laboratory) is to create free and unfettered atmosphere, inspiring to invent the greatest number of ideas. For this purpose, innovation laboratory uses brainstorming method of collaborative search for solutions. Each participant of the session can anonymously report a lot of the strangest ideas that are not immediately evaluated by others. Deferred evaluation is to encourage everyone to freely and unconventional thinking.

Use of the brainstorm method in the innovation laboratory (i-lab)