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espanolEntre 1976 y 1982 Espana se encontraba sumida en un intenso contexto politico y mediatico en pleno proceso de transicion a la democracia durante el cual irrumpio la video-politica influyendo de manera directa en la manera de hacer politica y liderarla. A lo largo de esos anos dos fueron los presidentes que dirigieron el proceso de cambio: Adolfo Suarez y Leopoldo Calvo-Sotelo. Dos lideres muy diferentes tanto en su forma de “hacer politica” como en la manera en la que utilizaron la television para conectar con la sociedad. Teniendo esto en cuenta, este articulo busca estudiar, en primer lugar, como ambos politicos entendieron su relacion con la television publica (TVE) y en segundo termino, abordar tanto los formatos utilizados como el discurso de las emisiones televisivas que protagonizaron. Para desarrollar esta investigacion se recurrio, junto con una actualizada bibliografia, a los testimonios publicados de protagonistas, al archivo Calvo-Sotelo, a los fondos de TVE y a la prensa de la epoca. Las conclusiones muestran como la cadena estatal marco la evolucion de ambos presidentes que, desde un principio, pusieron en marcha estrategias muy claras y diferenciadas para que la television acompasase su labor desde el Ejecutivo. Por otra parte, la sombra de Suarez y el modo en el que habia utilizado la television durante la Transicion, no abandono en ningun momento a Calvo-Sotelo, cuyas decisiones de liderazgo mediatico siempre fueron encaminadas a contrarrestar el peso del legado suarista. EnglishBetween 1976 and 1982, Spain lived an intense political and media context in the process of transition to democracy. During this period, video-politics broke out and it influenced the way politics were conducted and the leadership of politicians. Throughout those years, two presidents led the process of change: Adolfo Suarez and Leopoldo Calvo-Sotelo. Two different leaders: in their way of “doing politics” and in the way in which they used television to connect with society. This paper offers an analysis of, firstly, how both politicians understood their relationship with public television (TVE) and, secondly, what formats they used and the discourse of the television broadcasts that they starred in. To answer these questions, we conducted a thorough review of the existing literature on the topic, the published testimonies of protagonists, the Calvo-Sotelo archive, a content analysis of Television Espanola’s archives and the press published during Transition. The findings of this study clearly indicate that TVE marked the evolution of both presidents who, from the beginning, put in place different strategies to match their work from the Executive using public television. On the other hand, the shadow of Suarez and the way in which he had used television during the Transition, did not abandon Calvo-Sotelo whose decisions of media leadership were always aimed at countering the weight of the Suarez’s legacy.

Suárez and Calvo-Sotelo on the small screen: a compared study of the television leadership during the democratic Transition in Spain (1976-1982)