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The business model of an organization cannot be eternal: it has to be continuously adapted to the actual market demand, social, and environmental conditions. The importance of business model innovation is highlighted by the current coronavirus-situation – it both offers opportunities to the organizations and forces them to fundamentally change and rethink the actual way of working. The epidemic causes an extremely difficult situation for symphony orchestras as they have to cancel their performances and redefine how to reach their audiences. This can be achieved by business model innovation and by taking advantage of the opportunities offered by digitalisation. Authors – after briefly reviewing the concept of business model innovation – give an overview of some novel aspirations, attempts, projects selected from symphonic orchestral life which provide the reader with excellent examples of how the value proposition can be redefined and how the expectations of the 21st-century audience

Szimfonikus zenekari üzletimodell-innovációk, digitalizáció és „immunitás” a koronavírussal szemben