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Having in mind the variety of possibilities for development of a successful business, the strategic positioning depends of different factors which have direct impact on the localization of the company. In 2014 a local research was made. The objectives of this research are to identify the issues for choosing business localization, and to recommend good advices for improvement of the business environment. The research was carried out in Kurdzhali district among 150 companies. For the research a preliminary developed questioner card was used which contains four groups of questions: 1. Characteristics of the company, 2. Assessment of the factors for localization, 3. Assessment of the basic infrastructure and institutions of the region, 4. Problems related with the choice for localization and the desire for business movement. The collected date has been worked up with SPSS software program.

Sociological survey of the business of Kardzhali region basic factors for choosing a localization from the companies