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The relevance of article relates to achieving sustainable development goals declared by the United Nations Organization and enrooted in the EU legislature and practice, namely guaranteeing gender equality and eradicating hunger via enhancing agricultural production. The main research problem is determining the status quo of gender equality in EU rural business management. The purpose of the article is to estimate the female-to-male ratio among managers of agricultural holdings in EU member-states. The goals of the article include determining leading countries and outsiders, as well as suggesting recommendations to change the situation. The research methodology relies on converting the raw data to ratios, truncating the data at equality benchmark and ranking. This approach can be used for evaluating and monitoring the efficiency of measures aimed at fostering gender equality in the EU rural business in the future. The results showed the leading positions of Baltic countires, probably, due to their openness to new innovative ideas of female empowerment, especially after freeing from the communist burden, and lack of traditional managerial structure determining the patterns in other EU member-states (i.e., Germany, Denmark, and Netherlands). Special measures devoted to overcoming the discovered absence of gender parity should include information campaigns advertising managerial positions in agriculture for females, gender quotas, training programs and mentorship aimed at bridging the gender gap in rural business management.

STATUS QUO OF GENDER EQUALITY IN EU RURAL BUSINESS MANAGEMENT