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Introduction. In the modern world, due to the intensive development of high technology, there are many changes that penetrate into the childhood and the world of children’s play. An increasing number of children’s games appear to have a computer format. Playing them, the child begins to alienate from reality, to lose skills in cognitive and creative activities, relying on the help of high technology. One of the reasons of (negative) personality transformations is blocking of functioning of imagination in computer games. The purpose of the article is to study the imaginative nature of children’s play and its potentials, having a cognitive and creative orientation. Materials and Methods. This problem is considered on the basis of phenomenological analysis and direct observation of children’s games. The results of the study showed that the child through immersion in the world of direct play, receives impulses to the knowledge of the world, creativity and moral manifestations. The source of the above is the imagination, which performs the role of instinct, cultural consciousness and reason in human existence. Through imagining, the child imagines, creates and interprets what is being played, expanding the horizons of his being. Discussion and Conclusion. The study of imagination allowed for a demarcation line between direct and computer children’s games. Their key difference lies in the functioning of the imagination, which manifests itself freely in direct games, and in computer – is blocked by high technology and software algorithms. The current situation actualizes the idea of returning to the children’s game, based on direct interaction and communication.

Imaginative nature of children’s play as an informative and creative resource