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The neologism of phubbing, a coalesce of phone mediated activities and snubbing effects, caters to the public’s imperative to accentuate the ubiquitous perception of being annoyed, disregard, and offended in light of phone’s presence in co-present situation. Its symptomatic record accompanies important achievements of diffusing mobile media in developing countries, in which young people are one of the most active social groups in this scenario. By incorporating and relating to the theories of media displacement, we focus on the analysis of a Brazilian and Chinese young people survey, pinpointing how they understand and cope with the tensions between mobile media and face-to-face interaction. The results might provide new tissues to the discussions on media displacement.

Rethinking media displacement: the tensions between mobile media and face-to-face interaction