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Resumen. Las investigaciones previas aplicadas a la industria de los fertilizantes organicos se enfocan en solucionar un problema de manejo de solidos y la generacion de valor desde el punto de vista tecnico, compostaje, humus, enriquecimiento en composicion, sin enfocar los estudios a la estructura del negocio. Esta investigacion muestra la implementacion de una estructura comercial y conceptual del campo de los fertilizantes, permitiendo ofrecer al mercado un producto con caracteristicas tecnicas, precio y servicio novedosos, generando ventaja competitiva con respecto a los actores y sustitutos del mercado. Mediante la aplicacion de logica difusa se presenta una estrategia innovadora a nivel productivo y comercial, por medio de la aplicacion de las tecnicas de analisis morfologico y analisis de problemas, las cuales permiten identificar una combinacion de caracteristicas para formular la estrategia que luego es validada por medio de los empresarios del sector. / Abstract. Previous research applied to industry of organic fertilizers are apply mainly to the solution of solids handling problem and generation of value from the technical standpoint, as composting, humus, enrichment in composition, without focusing the studies to the business structure. This research shows the implementation of a commercial and conceptual structure of the field of fertilizers, allowing offer the market a product with technical characteristics, price and service novel, generating competitive advantage regarding the actors and market substitutes. Through fuzzy logic it presents an innovative strategy at productive and commercial level, through morphological analysis technique and problem analysis, to identify combination of characteristics to formulate the strategy that then is validated through sector entrepreneurs

Una Estrategia de Innovación en Fertilizantes Orgánicos Mediante Lógica Difusa