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Based on a case, in this paper we study the construction of the image of the 19th century bourgeois figure in a city in the coast of Argentina. We focus on Juan Canals’s business career. He was a Catalan immigrant who arrived to Rosario (province of Santa Fe) in 1870. We will look into the concepts of reputation and honorableness built from his figure, as they organized the behavior of that period, getting a particular meaning in the bourgeois world. Some of our questions ask for how did those merits influence the way the press built the image of certain businessmen who got social notoriety; how were those values perceived and defended by the actors; and how did those perceptions put in a state of tension the logics of the bourgeois universe.

historia y sociedad

El universo burgués tensionado por la honra, la deshonra y la honorabilidad. El caso de Juan Canals, Rosario (Santa Fe- Argentina), segunda mitad del siglo XIX