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espanolEste trabajo plantea un analisis conceptual de la teoria de las restricciones verticales, y hace enfasis en la discusion de la afectacion de la eficiencia economica que este tipo de acuerdos conlleva. Asimismo, hace una revision del tratamiento normativo de las restricciones verticales en diferentes jurisdicciones, incluyendo la colombiana. Con base en el analisis del caso Ibope, y de los demas conceptos analizados, se proponen unos criterios minimos de analisis para casos de restricciones verticales en la jurisdiccion colombiana. EnglishThis work proposes a conceptual analysis of the theory on vertical restraints, emphasizing on the debate about the implications of such agreements on economic efficiency. Moreover, it provides an overview of the regulatory treatment of vertical restraints in different jurisdictions including that of Colombia. Based on the IBOPE case study and the supplementary concepts analyzed, this work proposes a minimum criterion of analysis for cases on vertical restraints in the Colombian jurisdiction. portuguesEste trabalho apresenta uma analise conceitual da teoria das restricoes verticais, e enfatiza a discussao da afetacao da eficiencia economica que este tipo de acordo implica. Tambem, faz uma revisao do tratamento normativo das restricoes verticais em diferentes jurisdicoes, incluindo a colombiana. Com base na analise do caso Ibope, e dos demais conceitos analisados, sao propostos uns criterios minimos de analise para casos de restricoes verticais na jurisdicao colombiana.

Las restricciones verticales en la política de competencia colombiana. Parámetros de análisis de casos