Open Access
Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing
PediatricsPeer ReviewedMarie A. Bragg +42016Journals
Food and beverage marketing has been associated with childhood obesity. We quantified the number and type of food or beverage brands promoted by music celebrities, assessed the nutritional quality of the products, and examined Teen Choice Award data to assess the celebrities' popularity among adolescents.

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