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This study discusses the Muslim consumer behavior in the pandemic of COVID-19 in Indonesia. The study is a quantitative research using an online survey with a questionnaire to collect the data. The sample is 100 respondents in Jayapura, the capital city of Papua Province, Indonesia. There are 20 items of statements built related to consumer behavior in the questionnaire. Data analyzed using Exploratory Factor Analysis (EFA) to construct the factors. The result found that there are six consumer behaviors shaped from the extraction of the 20 variables, namely Changes in Needs and Consumption Patterns, More Selective and Well-Informed before Purchasing Goods, Adopting Digital Application in Purchasing Goods, Hoarding Behavior, Oriented to Priority, Brand and Quality, and Consult Doctor Online. These findings suggest the retailers to maintain the production for the essential products needed in the Pandemic, and for the governments to set a regulation for balancing the demand and supply of the essential products during the pandemic, and for the Muslim consumer itself to comply with the Islamic ethical consumption to achieve well-being both in the world and hereafter.

The Pandemic of Covid-19 and Muslim Consumer Behavior (Case Study in Kota Jayapura, Papua Province)