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The article raises the problem of self-education of residents of the Karelian border region and the Arctic as the most important aspect of preserving human capital in the territory of the Republic in conditions of stable labour migration. The purpose of the article is to detect the influence of soci-ocultural factors on the level of self-education of the population of the districts remote from the capital centers. In a research the complex methodology including standard and non-standard ques-tionnaires, an interview, colloquiums, focus groups and questioning is used. Residents of Kosto-muksh city district, Sortaval, Pitkärant, Lahdenpoh municipal districts were involved as respondents for the study. The study found that the sociocultural situation is one of the determining factors of the self-educational activity of modern man, as it contributes to the formation of his axiosphere at the level of spiritual and material values. Analysis of the real sociocultural situation at the level of factors of internal order (social dynamics, economic model of development, changes in the political regime, state structure), historical factors (national peculiarities of culture, in the context of which the formation of current generations took place) and the factor of influence of global processes can identify the main factors determining the request for self-educational activities of our contemporar-ies. The results of the cameral processing of empirical data have made it possible to identify two main factors affecting the formation of a high motivation for self-education, which allows the in-habitants of Karelia to realize their spiritual and material needs at a high level and to preserve human capital as the main value of society in the unstable situation of a globalizing world.

IMPACT OF SOCIOCULTURAL SITUATION ON SELF-EDUCATION OF RESIDENTS OF KARELIAN DISTRICTS AS A FACTOR OF HUMAN CAPITAL PRESERVATION