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The HIV/AIDS pandemic is currently one of the most pressing worldwide concerns regarding the health and well-being of our global population. Due to the lack of a cure, recent efforts have focused on prevention measures for the disease. HIV prevention, particularly with the youth population, has spawned creative programs, such as the use of sport as an educational tool to equip youth with the skills to avoid contracting HIV. Due to the potent effect sport-for-development efforts exhibit on both individual and cultural level change, it can be assumed that HIV prevention sport-for-development programs are worth maintaining. Within the use of sport-for-development programs comes the problem under investigation: the need to establish a uniform method from which to evaluate HIV sport-for-development program effectiveness-specifically in regards to cultural relevance, level of community ownership, and sustainability through partnership resources. In order to address this problem, this analysis used qualitative content analysis to examine the promotional documents of three best practice football-for-development organizations-Grassroot Soccer, Mathare Youth Sports Association, and WhizzKids United. The purpose was to determine whether the Community Organization Health Model (COHM) was reflected in the values promoted through each organization's electronic promotional material. The content analysis showed a strong qualitative presence of all six of the COHM tenets in the promotional documents, as well as a meaningful theme of expanding partnerships to enhance sustainability. These v findings indicate that the tenets of the COHM are valued by best practice football-for-development organizations, which presents the opportunity for this model to be used in creating an evaluation procedure able to bridge cultural differences in programs. vi ACKNOWLEDGMENTS I would like to express a huge 'thank you' to my thesis committee-Dr. Camille Each of these individuals played such a key role in my development. They helped me refine my skill as a professional researcher and teacher, but more importantly they mentored and coached me through developing the leadership skills and knowledge it took to get me to this place. I am very grateful for the hours that they spent sacrificing to guide me and review continuously late drafts and reiterations of this project. Their patience and encouragement provided me with the ability to make mistakes and keep moving forward. I want to express gratitude to the friends and family who experienced me " disappearing " for a good year and a half but remained willing to stand by me providing encouragement and laughter through the …

Exploring the efficacy of the Community Organization Health Model as a tool for evaluating sport-for-development programs: A qualitative content analysis of three model programs