English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

An operational data store (ODS) can be generally described as an architectural construct that is both similar and different in design and purpose to a data warehouse. It is similar in that it is subject-oriented and integrated from the various systems and sources that feed it. However, it is unique in that the data is volatile and updated on a relatively regular basis, it holds little to no archival data, and the data is kept at a detailed level with little summarization. The purpose of this thesis is to provide an overview of an ODS and the data that it holds, as well as to describe the author's participation in a corporate project to build an ODS used to process and score customer information for a direct marketing application. This application gathers customer information from point-of-sale transactions and online orders. The author's role on the project was to develop, test, and implement solutions concerning database performance, as well to provide database analysis and support throughout the project lifecycle. This thesis will provide an overview of the system's functionality and the individual contributions the author made to the overall solution. v ACKNOWLEDGEMENTS I would like to thank the following people, who have been a tremendous help to me during my time at Cal Poly and throughout the process of writing this thesis: • Dr. Laurian Chirica. Thank you for first stoking my interest in databases and helping me develop this thesis topic. • Dr. Alexander Dekhtyar. Thank you for graciously guiding me through the writing process and providing invaluable feedback throughout. time by sitting on my committee and helping me through this process. • Diane Nott. You have shown unbelievable patience with my never-ending questions and requests. Thank you so much for all of your help! You have all contributed to my professional growth at Cal Poly in more ways than you know. Thank you! I would also like to thank my business colleagues who shall remain anonymous, but have been no less instrumental in helping me with this thesis and my continuing education in the " real world ". To my family and friends: Thank you for your undying love and support throughout this entire process. Thank you also for your gentle reminders that I had not yet graduated until my thesis was done. vi Finally, to my wife, Kara: You have had faith in me every step of the …

BUILDING AN OPERATIONAL DATA STORE FOR A DIRECT MARKETING APPLICATION SYSTEM