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Let me begin with a confession. My papers are often praised more for their titles than for their contents. At a job interview a few years ago, I was told that if I didnrt have a future in philosophy (hardly the words one wants to hear during a job interview), the quality of my titles suggested that I could always pursue a career in advertising. What, I was asked, was my secret? I declined to reveal my secret at the time, for fear of appearing shallow (it didnrt help; I...

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