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An stamped amphoric fragment from the Garcia Guinea’s ancient excavations at El Macalon (Nerpio, Albacete) will be examined. A formal and an iconographical study of the stamped image will be followed by some considerations about the sociopolitical implications of the use, maybe experimental, of this uncommon punch. The rider of the El Macalon was not till now put in relation with other Iberian representation of riders. But it shows an original, eclectic mix of Mediterranean motives and styles, that will be successful in the later Iberian art. The characteristics of both the punch and the selected image are interpreted as an innovative act of communication in the historical context of the Upper Segura Valley during the 6th century BC. That point of view allows to take the rider of the El Macalon as one of the earliest evidences of the new practices of commerce control, status reproduction and promotion, and symbolic representation displayed by the Iberian aristocracies during the First Iron Age.

El caballero de El Macalón (Nerpio, Albacete). La emergencia de las aristocracias ibéricas y sus nuevas formas de representación