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Michael Steiner is Professor of Marketing at University Witten/ Herdecke, Alfred-HerrhausenStraße 50, 58448 Witten, Germany, Phone: +49/2302 926 587, E-Mail: michael.steiner@ uni-wh.de. * Corresponding author Martin Meißner is Associate Professor of Marketing and Innovation at the University of Southern Denmark, Niels Bohrs Vej 9, 6700 Esbjerg, Denmark, Phone: +45/6550 8653, E-Mail: meissner@ sam.sdu.dk and Adjunct Senior Lecturer at Monash University. A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement