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The aim of this research is to calculate the Carbon Print (CP) of the production of bulk and bottled wine of FRANALCO wine cellar. Another objective is to design an innovative tool in the environmental management of the examined company and the companies related to it in the value chain, forward (customers) and backward (suppliers), as well as the rest of the indirectly related service companies (cluster). Apstrakt: Svrha ovog istraživanja jeste da se izracuna karbonski otisak u proizvodnji rinfuznog i flasiranog vina u vinskom podrumu FRANALCO. Takođe, rad nastoji da kreira inovativna sredstva za kontrolu ambijentalnih uslova u pomenutom preduzecu kao i predeuzecima sa kojima je direktno povezan u lancu vrednosti, klijentima i dobavljacima, kao i ostalim uslužnim preduzecima koji su indirektno ukljuceni u sam proces.

CALCULATION OF CARBON PRINT IN THE WINE INDUSTRY: The study case of FRANALCO S.A. wine cellar - production of bottled and bulk wine