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espanolSe busca mostrar la utilidad de la teoria del populismo en general y en particular para comprender la politica local. Esto a traves del analisis de un caso de politica local en America Latina. Desde ese punto de vista se mira que Jorge Yunda logro una comprension privilegiada de los codigos culturales de los sectores populares de la ciudad de Quito ejerciendo dotes comunicativas excepcionales y siendo dueno de un gran conglomerado de medios de comunicacion. Eso le permitio llegar a ganar la eleccion a la alcaldia de la ciudad en 2019. La sorpresa de esa victoria muestra la volatil institucionalidad partidista local y una relacionada pobre conexion de la elite politica con grandes sectores de la poblacion de la ciudad en medio de manifestaciones clasistas y racistas en contra de Yunda. Aquello se mira a traves de una narrativa analitica del ascenso social y politico de Yunda. EnglishThe article seeks to show the usefulness of the theory of populism in general and in particular for understanding local politics. That is done through an analysis of a case of local politics in Latin America. From that point of view it is argued that Jorge Yunda achieved a privileged understanding of the cultural codes of popular sectors of the city of Quito through an execution of exceptional communicational talents and being the owner of a big media conglomerate. That allowed him to win the 2019 election to Mayor of the city. The surprise of that victory showed the volatile local party institutionality and a related poor connection of that political elite with large sectors of population of the city in the middle of classist and racist manifestations against Yunda. That is seen through an analytical narrative of the social and political ascent of Yunda.

El fenómeno Jorge Yunda en la elección a alcalde de Quito (2019) comprendido desde la teoría del populismo