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Startups are the key actors of today’s entrepreneurship ecosystem. They are technology-based firms purposing to grow up rapidly and become scalable in the global market.  The main failure of startups is mostly not to pay attention to market intelligence and customer orientation. Thus they are probably having bankruptcy at short notice. Recently, startups are very popular worldwide and subject to research mostly in the United States of America and other developed countries.  Yet academic studies on startups are very rare in developing countries like Turkey. In this empirical study, the dimensions of market orientation and firm performance of 141 startups operating in Ankara are investigated. The analysis is based on the effects of responsive market orientation and proactive market orientation on financial performance, market performance and innovative performance. It is aimed to obtain results for managerial implications and to contribute to the literature.

PAZAR ODAKLILIK BİLEŞENLERİNİN FİRMA PERFORMANSINA ETKİLERİ: ANKARA’DA FAALİYET GÖSTEREN STARTUPLAR ÜZERİNE BİR UYGULAMA